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GPS Cell Phone Tracking versus the MARCUS® GPS Fleet Management in vehicle solution. |
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The MARCUS® 3G vehicle mounted GPS tracking device coupled with the MARCUS® Fleet Management System is a serious solution that clients depend on to run their businesses. GPS cell phone solutions give business owners an "idea" of what is happening in the field, but they do not yield enough accuracy to "bank" on.
Almost 50% of new MARCUS® users have tried and made the decision to discontinue various GPS cell phone solutions and go with a solution they can trust. |
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| Client Concern |
MARCUS® GPS Tracking |
GPS Cell Phone Tracking |
| Control |
Vehicle Controls all GPS data. |
Driver has control over GPS data. |
| GPS Accuracy |
Accurate within 30 feet. |
Fundamentally inaccurate -based upon variably positioned phone with obscured GPS fix, combined with intentional Driver intervention. Will have significant inaccuracies, difficult to resolve data. |
| Driver Tampering |
No - GPS unit is hardwired into the vehicle and is always on. Radio and GPS antennas are permanently mounted for optimum performance. |
Yes- Easy to defeat, impossible to defend- Drivers can turn phone off, turn off GPS tracking java applet, leave GPS cell phone at home, under car seat, travel to alternate locations without bringing cell phone, etc. |
| Battery Life |
Vehicle unit is connected to the vehicle's 12 volt power supply. |
The GPS function on a phone will use 50%-75% more power than normal operation. |
| Report Confidence and Validation |
MARCUS® is commonly utilized for time sheet/clock validation and payroll. Reports are also used for billable service hours and as a customer service tool. |
The inherent inaccuracies of GPS enabled phones, combined with driver manipulation of GPS data severely limit customers ability to use information with confidence. Data gaps, Wild data, etc. |
| Position Update rate |
GPS reports every 2 minutes while in motion. |
3-15 minute updates based on service plan. |
| After hours monitoring |
GPS unit is always with vehicle and always tracking vehicle where-a-bouts. |
GPS cell phone can be left at home and the driver or vehicle can move freely without it. |
| Warranty |
1 year |
90 days |
| Stolen vehicle recovery assistance |
Yes |
No |
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